Why Your Realtor Needs to Be a Master Marketer

Marketing in real estate can’t be understated when it comes to finding potential buyers, making a fast sale, and finding leads from local agents. Experienced Realtors that are master marketers like Patty DuHamel have a range of tools at the ready to boost their clients’ listings and secure a good deal. Here’s why your Realtor needs to have expert marketing skills.

The main advantage of marketing is that it makes a listing available to buyers in the area. Agents will use professional sites like a local MLS to boost a listing’s visibility since MLS listings spread onto public sites. Once a listing is on the internet, any buyer located across the country or globe can look at the listing whenever is the most convenient for them. This means agents and sellers don’t have to worry about time zone differences and availability while marketing.

Agents will also use offline marketing resources to target buyers that are less technologically savvy. This may include things like signs in front of a home, advertisements in papers or community centers, and professional-looking flyers sent through the mail. This ensures that the most buyers can find a seller’s Reno real estate.

Not only does marketing attract a wide range of buyers, but it also attracts the right kind of buyers. Tools like targeted ads on social media platforms sort through the user demographic for factors like location, occupation, and age and use this information to target ads to potential buyers. This can create genuine interest in a seller’s property soon after listing.

A skilled agent also knows how to prepare a listing that captures the attention of qualified buyers. Professional listing photos are a must and should highlight a home’s best features, such as a high-ceilinged kitchen, a luxurious master bathroom, and stunning views of the Sierra Nevada Mountains or Lake Tahoe. A complete listing description with a captivating headline also catches the right buyer’s eye.

Agents who make the effort to market their client’s properties often attract potential buyers sooner, which can lead to a quicker sales process. A faster sales process is advantageous for many reasons. For one, sellers don’t have to worry about constantly maintaining a property for home showings and open houses. Listings that spend longer on the market also tend to sell at a lower price. In the case of selling a home, time equals money.

A significant factor in marketing Reno real estate is setting the right price. Sellers who list their properties too low may have a quick sale but lose out on proceeds that can be used for closing costs or another home purchase. Those who price too high can cause their listing to linger, resulting in a price reduction. Sellers also price out potential buyers who are qualified to purchase the listing at an accurate price.

Agents have a tool called a comparative market analysis that they use to accurately price their clients’ homes. With this, they compare the prices of similar properties in the area, weigh the value of a property’s condition and features, then come up with a competitive price. Greater visibility from qualified buyers can also create competition that leads to a higher final sale price.

When market conditions don’t favor sellers, marketing prowess is even more crucial. Some sellers have no choice but to list during a buyers’ market, which is when there are fewer buyers looking for more listings. Reno is experiencing a cooling market visible in decreasing home sales, decreasing median sales prices, and increasing active inventory. However, short listing times and decreasing new listings help sellers compete within cooling trends.

To amp up a buyer’s interest during unfavorable conditions, an agent will prepare the property by hiring a professional home stager or suggesting staging tips to their client. Staging appeals to the tastes of most buyers and helps them imagine a home as their own, increasing the chance of an offer. Other tactics like online marketing, scheduling home showings, and planning open houses are also important to garnering buyer interest.

Oftentimes in the luxury real estate sphere, agents rely on personal connections with other agents in the area to find buyer interest and secure a deal. A Reno Realtor who is a master marketer has built up these connections through years of experience and maintains them to gain exclusive insights and offers from buyers in the area. This can help sellers secure a great offer quickly.

An agent who can market well uses their talents to market their brand. Good brand marketing is integral to building a client pool, being easily accessible to local buyers, and fostering the connections with local agents that are so valuable while marketing a listing. This leads to consistent leads about available properties, interested buyers, and a higher success rate.

There are many ways an agent might market themselves to the general public. Multi-channel marketing is important to creating as many opportunities for people to find them as possible. This could include social media accounts, a personal website, print media, and other methods. Marketing is also a good way for an agent to build their credibility and show the audience what they’re capable of.

A Realtor needs to be a master marketer for many reasons. Without adequate marketing, it’s hard for buyers to find a listing which can result in longer listing times and a lower home sale. Advertising is especially important when local market conditions aren’t in a seller’s favor. Through maintaining connections with agents and the local buyer pool, an agent can gain important insights that lead to a sale. When you’re ready to sell your home in Reno, partner with marketing master Patty DuHamel for expert services.